{"title":"Haircare","description":"","products":[{"product_id":"dumont-agate-pink-i-love-you-eau-de-parfum","title":"Dumont Agate Pink (I Love You) Eau De Parfum","description":"\u003ch1\u003e100ML\u003c\/h1\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSophistication, class, and authenticity are some of the main features of this United Arab Emirates- made product. Its unique blend of distinct ingredients tells an out-of-the-box tale of fragrance that every perfume enthusiast would love to hear.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dumont Paris","offers":[{"title":"Default Title","offer_id":47525138170013,"sku":"DUMO-AGAT-PNK-100ML","price":120.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/71NbxQb5dlL._AC_UF1000_1000_QL80.jpg?v=1767369847"},{"product_id":"elumen-clear","title":"Elumen Clear","description":"\u003cp\u003e200 ml\u003c\/p\u003e\n\u003cp data-start=\"145\" data-end=\"556\"\u003eGoldwell Elumen is a high-performance hair color that is free from oxidants, peroxide, and ammonia. It is an excellent option for individuals with sensitivities to traditional hair dyes and is often recommended as a gentler alternative, including for pregnant women. Despite its gentle formulation, Elumen delivers vibrant, long-lasting results while improving the hair’s structure for a healthy, radiant shine.\u003c\/p\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"558\" data-end=\"578\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"562\" data-end=\"578\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"579\" data-end=\"905\"\u003e\n\u003cli data-section-id=\"1ougamf\" data-start=\"579\" data-end=\"611\"\u003e\u003cstrong data-start=\"581\" data-end=\"611\"\u003ePeroxide- and ammonia-free\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"1k6rpz7\" data-start=\"612\" data-end=\"652\"\u003eCompact range of \u003cstrong data-start=\"631\" data-end=\"652\"\u003e22 shades + Clear\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ii2ct8\" data-start=\"653\" data-end=\"703\"\u003eUp to \u003cstrong data-start=\"661\" data-end=\"703\"\u003e105 color possibilities without mixing\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n7f0tq\" data-start=\"704\" data-end=\"752\"\u003eUnlimited versatility when shades are combined\u003c\/li\u003e\n\u003cli data-section-id=\"370g2z\" data-start=\"753\" data-end=\"806\"\u003eProduces \u003cstrong data-start=\"764\" data-end=\"806\"\u003evibrant, shiny, and long-lasting color\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ocvmql\" data-start=\"807\" data-end=\"865\"\u003e\n\u003cstrong data-start=\"809\" data-end=\"836\"\u003eDermatologically tested\u003c\/strong\u003e for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"1q7ktdj\" data-start=\"866\" data-end=\"905\"\u003eFree from \u003cstrong data-start=\"878\" data-end=\"905\"\u003ephenylenediamines (PPD)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"907\" data-end=\"925\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"911\" data-end=\"925\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"927\" data-end=\"1722\"\u003e\n\u003cli data-section-id=\"c8bzf4\" data-start=\"927\" data-end=\"1082\"\u003e\n\u003cstrong data-start=\"930\" data-end=\"945\"\u003ePreparation\u003c\/strong\u003e\u003cbr data-start=\"945\" data-end=\"948\"\u003eApply Elumen Prepare after any lightening service.\u003cbr data-start=\"1001\" data-end=\"1004\"\u003eSpray evenly onto towel-dried or dry hair until moist, then dry completely.\u003c\/li\u003e\n\u003cli data-section-id=\"nteeev\" data-start=\"1084\" data-end=\"1243\"\u003e\n\u003cstrong data-start=\"1087\" data-end=\"1108\"\u003eColor Application\u003c\/strong\u003e\u003cbr data-start=\"1108\" data-end=\"1111\"\u003eMix one or more shades in a color bowl or applicator bottle.\u003cbr data-start=\"1174\" data-end=\"1177\"\u003eApply thoroughly, ensuring full saturation for optimal results.\u003c\/li\u003e\n\u003cli data-section-id=\"alzxn5\" data-start=\"1245\" data-end=\"1344\"\u003e\n\u003cstrong data-start=\"1248\" data-end=\"1262\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1268\" data-end=\"1344\"\u003e\n\u003cli data-section-id=\"x68jhu\" data-start=\"1268\" data-end=\"1311\"\u003eProcess for \u003cstrong data-start=\"1282\" data-end=\"1309\"\u003e30 minutes without heat\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lowdjk\" data-start=\"1315\" data-end=\"1344\"\u003eOr \u003cstrong data-start=\"1320\" data-end=\"1344\"\u003e20 minutes with heat\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"loh43m\" data-start=\"1346\" data-end=\"1453\"\u003e\n\u003cstrong data-start=\"1349\" data-end=\"1373\"\u003eRinsing \u0026amp; Shampooing\u003c\/strong\u003e\u003cbr data-start=\"1373\" data-end=\"1376\"\u003eRinse thoroughly without emulsifying.\u003cbr data-start=\"1416\" data-end=\"1419\"\u003eShampoo and towel-dry the hair.\u003c\/li\u003e\n\u003cli data-section-id=\"xye2d0\" data-start=\"1455\" data-end=\"1622\"\u003e\n\u003cstrong data-start=\"1458\" data-end=\"1479\"\u003eLocking the Color\u003c\/strong\u003e\u003cbr data-start=\"1479\" data-end=\"1482\"\u003eApply \u003cstrong data-start=\"1491\" data-end=\"1506\"\u003eElumen Lock\u003c\/strong\u003e (approx. 40 ml) to towel-dried hair.\u003cbr data-start=\"1543\" data-end=\"1546\"\u003eDistribute evenly and process for up to 5 minutes.\u003cbr data-start=\"1599\" data-end=\"1602\"\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli data-section-id=\"1t4dd72\" data-start=\"1624\" data-end=\"1722\"\u003e\n\u003cstrong data-start=\"1627\" data-end=\"1640\"\u003eAftercare\u003c\/strong\u003e\u003cbr data-start=\"1640\" data-end=\"1643\"\u003eFinish with Elumen care products to maintain color vibrancy and hair health.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744678297757,"sku":"GOLD-ELUM-CLEAR200ML","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-clear-6-7oz-400.jpg?v=1774109662"},{"product_id":"elumen-color-shampoo","title":"Elumen Color shampoo","description":"\u003cp\u003e250ml\u003c\/p\u003e\n\u003cp\u003eWash shampoo is specially formulated to maintain hair colored with Elumen hair color. It gently cleanses retaining color intensity and shine.\u003c\/p\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGentle shampoo\u003c\/li\u003e\n\u003cli\u003eSuitable for colored hair\u003c\/li\u003e\n\u003cli\u003eOptimizes Elumen color retention\u003c\/li\u003e\n\u003cli\u003eIncreases shine\u003c\/li\u003e\n\u003cli\u003ePreserves color intensity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744678559901,"sku":"GOLD-COLR-SH250ML","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-color-shampoo-8-5oz-600.jpg?v=1774109970"},{"product_id":"elumen-bg-6-brown-gold-level-6","title":"Elumen BG@6 Brown Gold Level 6","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eFree from peroxide and ammonia\u003cbr\u003eAvailable in a compact range of 22 shades plus Clear\u003cbr\u003eOffers up to 105 color variations without mixing\u003cbr\u003eUnlimited versatility when shades are mixed\u003cbr\u003eProduces vibrant, shiny, and durable color results\u003cbr\u003eDermatologically tested for broad skin compatibility\u003cbr\u003eDoes not contain phenylenediamines (PPD-free)\u003cbr\u003eHow to Use\u003cbr\u003ePreparation\u003cbr\u003eAfter lightening, apply Elumen Prepare\u003cbr\u003eSpray evenly onto towel-dried or dry hair until moist\u003cbr\u003eBlow-dry completely\u003cbr\u003eApplication\u003cbr\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003cbr\u003eApply thoroughly, ensuring full saturation\u003cbr\u003eProcessing\u003cbr\u003eLeave on for:\u003cbr\u003e30 minutes without heat, or\u003cbr\u003e20 minutes with heat\u003cbr\u003eRinsing\u003cbr\u003eRinse thoroughly (do not emulsify)\u003cbr\u003eShampoo and towel dry\u003cbr\u003eLocking the Color\u003cbr\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003cbr\u003eDistribute evenly and leave for up to 5 minutes\u003cbr\u003eRinse thoroughly\u003cbr\u003eAftercare\u003cbr\u003eFollow with Elumen care products for best longevity and shine\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744681312413,"sku":"GOLD-ELUM-BG@6","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-bg-6-brown-gold-level-6-600.jpg?v=1774110600"},{"product_id":"elumen-sb-10-silver-beige-level-10","title":"Elumen SB@10 Silver Beige Level 10","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744752124061,"sku":"GOLD-ELUM-SB@10","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-sb-10-silver-beige-level-10-600.jpg?v=1774112031"},{"product_id":"elumen-nb-5-natural-brown-level-5","title":"Elumen NB@5 Natural Brown Level 5","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744753205405,"sku":"GOLD-ELUM-NB@5","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-nb-5-natural-brown-level-5-600.jpg?v=1774112206"},{"product_id":"elumen-nb-10-natural-blonde-level-10","title":"Elumen NB@10 Natural Blonde Level 10","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744755499165,"sku":"GOLD-ELUM-NB@10","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-nb-10-natural-blonde-level-10-600.jpg?v=1774112371"},{"product_id":"elumen-kb-7-copper-brown-level-7","title":"Elumen KB@7 Copper Brown Level 7","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744759038109,"sku":"GOLD-ELUM-KB@7","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-kb-7-copper-brown-level-7-600.jpg?v=1774112549"},{"product_id":"elumen-applicator-set","title":"Elumen Applicator set","description":"\u003ch2\u003eThis Applicator Set contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eElumen Nozzle\u003c\/li\u003e\n\u003cli\u003eElumen Comb\u003c\/li\u003e\n\u003cli\u003eElumen Applicator Bottle\u003c\/li\u003e\n\u003cli\u003eGoldwell Elumen Applicator Nozzle provides effective application of Elumen to the lengths and ends of long, curly or extremely thick hair.\u003c\/li\u003e\n\u003cli\u003eFits directly onto both the Elumen color bottle and applicator bottle.\u003c\/li\u003e\n\u003cli\u003eSeals the applicator bottle while intermixing several Elumen shades.\u003c\/li\u003e\n\u003cli\u003eGoldwell Elumen Applicator Comb is specially designed for use with Elumen Hair Color.\u003c\/li\u003e\n\u003cli\u003eMakes application quick and easy.\u003c\/li\u003e\n\u003cli\u003eEnsures effective application of Elumen keeping scalp staining to a minimum.\u003c\/li\u003e\n\u003cli\u003eAttaches directly onto the Elumen color bottle.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744761135261,"sku":"GOLD-ELUM-APPLICTER","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-applicator-set-400.jpg?v=1774113024"},{"product_id":"elumen-prepare","title":"Elumen Prepare","description":"\u003cp\u003e150 ML\u003c\/p\u003e\n\u003cp\u003eThis color pre-treatment best prepares these types of hair structures for an Elumen color.\u003c\/p\u003e\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreating optimum polarisation within the hair for the subsequent Elumen treatment.\u003c\/li\u003e\n\u003cli\u003eHelps to better anchor the Elumen color pigments within the hair.\u003c\/li\u003e\n\u003cli\u003eImproves the durability, vibrancy and intensity of the color.\u003c\/li\u003e\n\u003cli\u003eCan also be used immediately after bleaching.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eApply Elumen Prepare after a lightening service\u003c\/li\u003e\n\u003cli\u003eSpray evenly on towel-dried or dry hair until moist, then dry completely\u003c\/li\u003e\n\u003cli\u003eFollow with Elumen Color.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744762871965,"sku":"GOLD-ELUM-PREP150ML","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-prepare-5oz-400.jpg?v=1774113289"},{"product_id":"elumen-leave-in-conditioner","title":"Elumen leave-in conditioner","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eThis leave-in treatment extends the durability of Elumen colors. The spray offers light nutrition and facilitates comb out.\u003c\/p\u003e\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLeave-in conditioner\u003c\/li\u003e\n\u003cli\u003eDesigned for fine to normal hair\u003c\/li\u003e\n\u003cli\u003eLight nutrition\u003c\/li\u003e\n\u003cli\u003eMaximum retention of Elumen staining\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSpray on towel-dried hair after shampooing\u003c\/li\u003e\n\u003cli\u003eDo not rinse\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744765821085,"sku":"gold-lev-con150ml","price":27.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-leave-in-conditioner-5-0oz-600.jpg?v=1774113772"},{"product_id":"elumen-color-conditioner-1","title":"Elumen Color Conditioner","description":"\u003cp\u003eThis conditioner is dedicated to extend the shine and intensity of Elumen colorations. It provides light nutrition to fine to normal hair. The conditioner helps detangle and also helps control frizz.\u003c\/p\u003e\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for fine to normal hair\u003c\/li\u003e\n\u003cli\u003eLight nutrition\u003c\/li\u003e\n\u003cli\u003eExtends Elumen coloration\u003c\/li\u003e\n\u003cli\u003eKeeps shine\u003c\/li\u003e\n\u003cli\u003eControls frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eApply to towel-dried hair\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744772374685,"sku":"GOLD-ELUM-COND1L","price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-color-conditioner-33-8oz-600.jpg?v=1774114033"},{"product_id":"elumen-return","title":"Elumen Return","description":"\u003cp\u003e250 ml\u003c\/p\u003e\n\u003cp\u003eThis hair color remover is targeted specifically for Elumen Color. This product allows you to completely remove the color from your hair, or simply reduce the intensity of the pigments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003eColor remover.\u003cbr\u003eNo oxidative or reductive agents.\u003cbr\u003eBest results if use immediately after Elumen Color application.\u003cbr\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003eUse Elumen Return to soften the color result\u003cbr\u003eApply on dry, clean hair\u003cbr\u003eProcess for up to 30 min with heat\u003cbr\u003eRinse thoroughly, then shampoo\u003cbr\u003eElumen Return can be applied up to 3 times in one day for maximum removal\u003cbr\u003eTreat the hair with Elumen Care\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744774045853,"sku":"GOLD-ELUM-RETURN250ML","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/a7aca127-494a-4dad-ad4e-38cfac62f5c1.0689b6967baa48c2713e2ac1bc5e55eb.jpg?v=1774114225"},{"product_id":"elumen-lock","title":"Elumen Lock","description":"\u003cp\u003e250ML\u003c\/p\u003e\n\u003cp\u003eGoldwell Elumen Lock seals the color result and reduces the color bleeding. Removes excess color dyes from the hair. Drives the remaining color dyes even deeper into the hair and locks them in. Reduces color fadage during shampooing prolonging the durability of the color. Essential after each application of Elumen.\u003c\/p\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse the Elumen Lock after a coloration to reduce fading for a longer lasting result\u003c\/li\u003e\n\u003cli\u003eApply 40ml onto towel-dried hair, distribute evenly and process up to 5 min\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eProceed with Elumen care\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744778272925,"sku":"GOLD-ELUM-LOCK","price":36.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-lock-8-5oz-400.jpg?v=1774114332"},{"product_id":"elumen-color-mask","title":"Elumen Color mask","description":"\u003cp\u003eVisibly prolong the durability of Elumen color by up to 12 washes with this hair mask. A mask designed for those with thick and porous hair to provide extreme nourishment. Supports fading on tone up to 100% for all Elumen play shades. Hair feels smooth and healthy and is full of color brilliance and vibrancy.\u003c\/p\u003e\n\u003cp\u003eNot only does the Elumen Mask deliver stunning results, but it is also incredibly easy to use. After shampooing, simply apply the mask evenly throughout your damp hair, focusing on the lengths and ends. Allow it to work its magic for 5-10 minutes, allowing the luxurious formula to penetrate deeply and nourish every strand. Rinse thoroughly, and prepare to be amazed by the transformative results.\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744780796061,"sku":"GOLD-ELUM-MASK200ML","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-color-mask-6-7oz-600.jpg?v=1774115171"},{"product_id":"elumen-tq-all-turquoise-blue","title":"Elumen TQ@ALL Turquoise blue","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744796000413,"sku":"GOLD-ELUM-TQ@ALL","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-tq-all-turquoise-blue-600.jpg?v=1774116594"},{"product_id":"elumen-bg-7-brown-gold-level-7","title":"Elumen BG@7 Brown Gold Level 7","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eFree from peroxide and ammonia\u003cbr\u003eAvailable in a compact range of 22 shades plus Clear\u003cbr\u003eOffers up to 105 color variations without mixing\u003cbr\u003eUnlimited versatility when shades are mixed\u003cbr\u003eProduces vibrant, shiny, and durable color results\u003cbr\u003eDermatologically tested for broad skin compatibility\u003cbr\u003eDoes not contain phenylenediamines (PPD-free)\u003cbr\u003eHow to Use\u003cbr\u003ePreparation\u003cbr\u003eAfter lightening, apply Elumen Prepare\u003cbr\u003eSpray evenly onto towel-dried or dry hair until moist\u003cbr\u003eBlow-dry completely\u003cbr\u003eApplication\u003cbr\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003cbr\u003eApply thoroughly, ensuring full saturation\u003cbr\u003eProcessing\u003cbr\u003eLeave on for:\u003cbr\u003e30 minutes without heat, or\u003cbr\u003e20 minutes with heat\u003cbr\u003eRinsing\u003cbr\u003eRinse thoroughly (do not emulsify)\u003cbr\u003eShampoo and towel dry\u003cbr\u003eLocking the Color\u003cbr\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003cbr\u003eDistribute evenly and leave for up to 5 minutes\u003cbr\u003eRinse thoroughly\u003cbr\u003eAftercare\u003cbr\u003eFollow with Elumen care products for best longevity and shine\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47744797507741,"sku":"GOLD-ELUM-BG@7","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-bg-7-brown-gold-level-7-600.jpg?v=1774116773"},{"product_id":"elumen-ng-6-natural-gold-level-6","title":"Elumen NG@6 Natural Gold Level 6","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eFree from peroxide and ammonia\u003cbr\u003eAvailable in a compact range of 22 shades plus Clear\u003cbr\u003eOffers up to 105 color variations without mixing\u003cbr\u003eUnlimited versatility when shades are mixed\u003cbr\u003eProduces vibrant, shiny, and durable color results\u003cbr\u003eDermatologically tested for broad skin compatibility\u003cbr\u003eDoes not contain phenylenediamines (PPD-free)\u003cbr\u003eHow to Use\u003cbr\u003ePreparation\u003cbr\u003eAfter lightening, apply Elumen Prepare\u003cbr\u003eSpray evenly onto towel-dried or dry hair until moist\u003cbr\u003eBlow-dry completely\u003cbr\u003eApplication\u003cbr\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003cbr\u003eApply thoroughly, ensuring full saturation\u003cbr\u003eProcessing\u003cbr\u003eLeave on for:\u003cbr\u003e30 minutes without heat, or\u003cbr\u003e20 minutes with heat\u003cbr\u003eRinsing\u003cbr\u003eRinse thoroughly (do not emulsify)\u003cbr\u003eShampoo and towel dry\u003cbr\u003eLocking the Color\u003cbr\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003cbr\u003eDistribute evenly and leave for up to 5 minutes\u003cbr\u003eRinse thoroughly\u003cbr\u003eAftercare\u003cbr\u003eFollow with Elumen care products for best longevity and shine\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744799735965,"sku":"GOLD-ELUM-NG@6","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-ng-6-natural-gold-level-6-600.jpg?v=1774116947"},{"product_id":"elumen-bk-6-brown-copper-level-6","title":"Elumen BK@6 Brown Copper Level 6","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744801931421,"sku":"GOLD-ELUM-BK@6","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-bk-6-brown-copper-level-6-600.jpg?v=1774117211"},{"product_id":"elumen-ab-9-ash-brown-level-9","title":"Elumen AB@9 Ash Brown Level 9","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744804192413,"sku":"GOLD-ELUM-AB@9","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-ab-9-ash-brown-level-9-600.jpg?v=1774117532"},{"product_id":"elumen-na-8-natural-ash-level-8","title":"Elumen NA@8 Natural Ash Level 8","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744807174301,"sku":"GOLD-ELUM-NA@8","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-na-8-natural-ash-level-8-600.jpg?v=1774117786"},{"product_id":"elumen-gb-9-gold-brown-level-9","title":"Elumen GB@9 Gold Brown Level 9","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744808812701,"sku":"GOLD-ELUM-GB@9","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-gb-9-gold-brown-level-9-600.jpg?v=1774118160"},{"product_id":"elumen-nb-4-natural-brown-level-4","title":"Elumen NB@4 Natural Brown Level 4","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744810975389,"sku":"GOLD-ELUM-NB@4","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-nb-4-natural-brown-level-4-600.jpg?v=1774118488"},{"product_id":"elumen-na-2-natural-ash-level-2","title":"Elumen NA@2 Natural Ash Level 2","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744824475805,"sku":"GOLD-ELUM-NA@2","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-na-2-natural-ash-level-2-600.jpg?v=1774118635"},{"product_id":"elumen-an-5-level-5","title":"Elumen AN@5 Level 5","description":"\u003cp\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eFree from peroxide and ammonia\u003cbr\u003eAvailable in a compact range of 22 shades plus Clear\u003cbr\u003eOffers up to 105 color variations without mixing\u003cbr\u003eUnlimited versatility when shades are mixed\u003cbr\u003eProduces vibrant, shiny, and durable color results\u003cbr\u003eDermatologically tested for broad skin compatibility\u003cbr\u003eDoes not contain phenylenediamines (PPD-free)\u003cbr\u003eHow to Use\u003cbr\u003ePreparation\u003cbr\u003eAfter lightening, apply Elumen Prepare\u003cbr\u003eSpray evenly onto towel-dried or dry hair until moist\u003cbr\u003eBlow-dry completely\u003cbr\u003eApplication\u003cbr\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003cbr\u003eApply thoroughly, ensuring full saturation\u003cbr\u003eProcessing\u003cbr\u003eLeave on for:\u003cbr\u003e30 minutes without heat, or\u003cbr\u003e20 minutes with heat\u003cbr\u003eRinsing\u003cbr\u003eRinse thoroughly (do not emulsify)\u003cbr\u003eShampoo and towel dry\u003cbr\u003eLocking the Color\u003cbr\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003cbr\u003eDistribute evenly and leave for up to 5 minutes\u003cbr\u003eRinse thoroughly\u003cbr\u003eAftercare\u003cbr\u003eFollow with Elumen care products for best longevity and shine\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744829554845,"sku":"GOLD-ELUM-AN@5","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-an-5-level-5-600.jpg?v=1774120412"},{"product_id":"elumen-plrose-10","title":"Elumen PlRose@10","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eFree from peroxide and ammonia\u003cbr\u003eAvailable in a compact range of 22 shades plus Clear\u003cbr\u003eOffers up to 105 color variations without mixing\u003cbr\u003eUnlimited versatility when shades are mixed\u003cbr\u003eProduces vibrant, shiny, and durable color results\u003cbr\u003eDermatologically tested for broad skin compatibility\u003cbr\u003eDoes not contain phenylenediamines (PPD-free)\u003cbr\u003eHow to Use\u003cbr\u003ePreparation\u003cbr\u003eAfter lightening, apply Elumen Prepare\u003cbr\u003eSpray evenly onto towel-dried or dry hair until moist\u003cbr\u003eBlow-dry completely\u003cbr\u003eApplication\u003cbr\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003cbr\u003eApply thoroughly, ensuring full saturation\u003cbr\u003eProcessing\u003cbr\u003eLeave on for:\u003cbr\u003e30 minutes without heat, or\u003cbr\u003e20 minutes with heat\u003cbr\u003eRinsing\u003cbr\u003eRinse thoroughly (do not emulsify)\u003cbr\u003eShampoo and towel dry\u003cbr\u003eLocking the Color\u003cbr\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003cbr\u003eDistribute evenly and leave for up to 5 minutes\u003cbr\u003eRinse thoroughly\u003cbr\u003eAftercare\u003cbr\u003eFollow with Elumen care products for best longevity and shine\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744834732189,"sku":"GOLD-ELUM-PIROSE@10","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-plrose-10-600.jpg?v=1774120604"},{"product_id":"elumen-bl-all-blue","title":"Elumen BL@ALL Blue","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744839319709,"sku":"GOLD-ELUM-BL@ALL","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-bl-all-blue-600.jpg?v=1774120888"},{"product_id":"elumen-thickener","title":"Elumen Thickener","description":"\u003cp\u003e100ML\u003c\/p\u003e\n\u003cp\u003eElumen thickener is designed to thicken the consistency of Elumen colorations. It prevents colorations from sinking during color service. Adding the thickener does not change the color only the texture.\u003c\/p\u003e\n\u003cp\u003eHow to use\u003cbr\u003eAdd the Elumen Thickener to any Elumen formula to create the perfect viscosity for your service\u003cbr\u003eDon't worry about dripping even when placing contrasting tones next to each other\u003cbr\u003eShake well before use\u003cbr\u003eStart with 1 or 2 drops (max. 10%) until desired consistency is archieved\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744842236061,"sku":"GOLD-ELUM-THICKN100ML","price":65.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-thickener-3-8oz-600.jpg?v=1774121472"},{"product_id":"elumen-color-eraser-powder-bleach","title":"Elumen Color Eraser Powder bleach","description":"\u003cp\u003e30G\u003c\/p\u003e\n\u003cp\u003eElumen Play Eraser removes any traces of Elumen Play on pre-lightened hair. It offers the possibility of changing color easily. In addition, the formula is enriched with active ingredients that help maintain the integrity of the hair and leave the hair supple.\u003c\/p\u003e\n\u003cp\u003eRatio\u003cbr\u003eMix 1: 2 or 1: 3 with 10 volume peroxide (3%)\u003cbr\u003eHow to use\u003cbr\u003eApply to towel-dried hair on the sections where you want to eliminate Elumen Play\u003cbr\u003eLeave on for up to 30 minutes without heat\u003cbr\u003eCheck every 5-10 minutes\u003cbr\u003eRinse thoroughly\u003cbr\u003eShampoo\u003cbr\u003eContinue the color service\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744847741085,"sku":"GOLD-ELUM-BLCH30G","price":9.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-color-eraser-powder-bleach-1oz-600.jpg?v=1774121617"},{"product_id":"elumen-nn-8-natural-level-8","title":"Elumen NN@8 Natural Level 8","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eFree from peroxide and ammonia\u003cbr\u003eAvailable in a compact range of 22 shades plus Clear\u003cbr\u003eOffers up to 105 color variations without mixing\u003cbr\u003eUnlimited versatility when shades are mixed\u003cbr\u003eProduces vibrant, shiny, and durable color results\u003cbr\u003eDermatologically tested for broad skin compatibility\u003cbr\u003eDoes not contain phenylenediamines (PPD-free)\u003cbr\u003eHow to Use\u003cbr\u003ePreparation\u003cbr\u003eAfter lightening, apply Elumen Prepare\u003cbr\u003eSpray evenly onto towel-dried or dry hair until moist\u003cbr\u003eBlow-dry completely\u003cbr\u003eApplication\u003cbr\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003cbr\u003eApply thoroughly, ensuring full saturation\u003cbr\u003eProcessing\u003cbr\u003eLeave on for:\u003cbr\u003e30 minutes without heat, or\u003cbr\u003e20 minutes with heat\u003cbr\u003eRinsing\u003cbr\u003eRinse thoroughly (do not emulsify)\u003cbr\u003eShampoo and towel dry\u003cbr\u003eLocking the Color\u003cbr\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003cbr\u003eDistribute evenly and leave for up to 5 minutes\u003cbr\u003eRinse thoroughly\u003cbr\u003eAftercare\u003cbr\u003eFollow with Elumen care products for best longevity and shine\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744849969309,"sku":"GOLD-ELUM-NN@8","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-nn-8-natural-level-8-600.jpg?v=1774121965"},{"product_id":"elumen-clean-stain-remover-for-skin","title":"Elumen Clean Stain Remover For Skin","description":"\u003cp\u003e250ml\u003c\/p\u003e\n\u003cp\u003eElumen Clean thoroughly removes hair dye stains on the skin and scalp. Its gentle formula doesn't irritate the skin. This product works with Elumen Color.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSkin stain remover.\u003c\/li\u003e\n\u003cli\u003eGentle formula.\u003c\/li\u003e\n\u003cli\u003eDesigned for Elumen Color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eApply on skin and scalp where there is stains.\u003c\/li\u003e\n\u003cli\u003eGently wipe the product off.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744855343261,"sku":"GOLD-ELUMN-CLEAN250ML","price":37.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/image_f7e0eaa2-481a-4fae-aa6f-00d4588831c7.png?v=1774122205"},{"product_id":"elumen-nn-5","title":"Elumen NN@5","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744859340957,"sku":"GOLD-ELUM-NN@5","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-nn-5-600.jpg?v=1774122959"},{"product_id":"elumen-sv-10-level-10","title":"Elumen SV@10 Level 10","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744859930781,"sku":"GOLD-ELUM-SV@10","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-sv-10-level-10-600.jpg?v=1774123169"},{"product_id":"elumen-gk-all-gold-copper","title":"Elumen GK@ALL Gold Copper","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744861765789,"sku":"GOLD-ELUM-GK@ALL","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-gk-all-gold-copper-600.jpg?v=1774123508"},{"product_id":"elumen-rv-all-red-violet","title":"Elumen RV@ALL Red Violet","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744862060701,"sku":"GOLD-ELUM-RV@ALL","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-rv-all-red-violet-600.jpg?v=1774123675"},{"product_id":"elumen-rr-all-red-red","title":"Elumen RR@ALL Red Red","description":"\u003cp data-start=\"101\" data-end=\"378\"\u003e200ML\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"378\"\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"623\"\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003chr data-start=\"625\" data-end=\"628\"\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"630\" data-end=\"650\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"634\" data-end=\"650\"\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-start=\"651\" data-end=\"1003\"\u003e\n\u003cli data-section-id=\"1ib6tgx\" data-start=\"651\" data-end=\"685\"\u003eFree from peroxide and ammonia\u003c\/li\u003e\n\u003cli data-section-id=\"1wsfdzh\" data-start=\"686\" data-end=\"742\"\u003eAvailable in a compact range of 22 shades plus Clear\u003c\/li\u003e\n\u003cli data-section-id=\"oryhae\" data-start=\"743\" data-end=\"795\"\u003eOffers up to 105 color variations without mixing\u003c\/li\u003e\n\u003cli data-section-id=\"1ynk8ty\" data-start=\"796\" data-end=\"843\"\u003eUnlimited versatility when shades are mixed\u003c\/li\u003e\n\u003cli data-section-id=\"12hdv9\" data-start=\"844\" data-end=\"898\"\u003eProduces vibrant, shiny, and durable color results\u003c\/li\u003e\n\u003cli data-section-id=\"1mjoh99\" data-start=\"899\" data-end=\"955\"\u003eDermatologically tested for broad skin compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"125eeyc\" data-start=\"956\" data-end=\"1003\"\u003eDoes not contain phenylenediamines (PPD-free)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1005\" data-end=\"1008\"\u003e\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1010\" data-end=\"1028\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1014\" data-end=\"1028\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003col data-start=\"1030\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"4m6nww\" data-start=\"1030\" data-end=\"1182\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1048\"\u003ePreparation\u003c\/strong\u003e\n\u003cul data-start=\"1052\" data-end=\"1182\"\u003e\n\u003cli data-section-id=\"tld1yy\" data-start=\"1052\" data-end=\"1094\"\u003eAfter lightening, apply Elumen Prepare\u003c\/li\u003e\n\u003cli data-section-id=\"1sv6l5y\" data-start=\"1098\" data-end=\"1155\"\u003eSpray evenly onto towel-dried or dry hair until moist\u003c\/li\u003e\n\u003cli data-section-id=\"gkiy1s\" data-start=\"1159\" data-end=\"1182\"\u003eBlow-dry completely\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"11t18pb\" data-start=\"1184\" data-end=\"1333\"\u003e\n\u003cstrong data-start=\"1187\" data-end=\"1202\"\u003eApplication\u003c\/strong\u003e\n\u003cul data-start=\"1206\" data-end=\"1333\"\u003e\n\u003cli data-section-id=\"33tlyl\" data-start=\"1206\" data-end=\"1283\"\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003c\/li\u003e\n\u003cli data-section-id=\"v06p6p\" data-start=\"1287\" data-end=\"1333\"\u003eApply thoroughly, ensuring full saturation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1vb38a9\" data-start=\"1335\" data-end=\"1438\"\u003e\n\u003cstrong data-start=\"1338\" data-end=\"1352\"\u003eProcessing\u003c\/strong\u003e\n\u003cul data-start=\"1356\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"n8azyl\" data-start=\"1356\" data-end=\"1438\"\u003eLeave on for:\n\u003cul data-start=\"1377\" data-end=\"1438\"\u003e\n\u003cli data-section-id=\"hom6r\" data-start=\"1377\" data-end=\"1408\"\u003e30 minutes without heat, or\u003c\/li\u003e\n\u003cli data-section-id=\"zqyo0d\" data-start=\"1414\" data-end=\"1438\"\u003e20 minutes with heat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wwibfa\" data-start=\"1440\" data-end=\"1525\"\u003e\n\u003cstrong data-start=\"1443\" data-end=\"1454\"\u003eRinsing\u003c\/strong\u003e\n\u003cul data-start=\"1458\" data-end=\"1525\"\u003e\n\u003cli data-section-id=\"a66old\" data-start=\"1458\" data-end=\"1496\"\u003eRinse thoroughly (do not emulsify)\u003c\/li\u003e\n\u003cli data-section-id=\"jqc38u\" data-start=\"1500\" data-end=\"1525\"\u003eShampoo and towel dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1bwt9vr\" data-start=\"1527\" data-end=\"1691\"\u003e\n\u003cstrong data-start=\"1530\" data-end=\"1551\"\u003eLocking the Color\u003c\/strong\u003e\n\u003cul data-start=\"1555\" data-end=\"1691\"\u003e\n\u003cli data-section-id=\"1qxum7w\" data-start=\"1555\" data-end=\"1612\"\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003c\/li\u003e\n\u003cli data-section-id=\"17jmh1r\" data-start=\"1616\" data-end=\"1667\"\u003eDistribute evenly and leave for up to 5 minutes\u003c\/li\u003e\n\u003cli data-section-id=\"1xx72ve\" data-start=\"1671\" data-end=\"1691\"\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lb41tn\" data-start=\"1693\" data-end=\"1778\"\u003e\n\u003cstrong data-start=\"1696\" data-end=\"1709\"\u003eAftercare\u003c\/strong\u003e\n\u003cul data-start=\"1713\" data-end=\"1778\"\u003e\n\u003cli data-section-id=\"1d1tavs\" data-start=\"1713\" data-end=\"1778\"\u003eFollow with Elumen care products for best longevity and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744863928477,"sku":"GOLD-ELUM-RR@ALL","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-rr-all-red-red-600.jpg?v=1774123924"},{"product_id":"deb-dust-free-blu-bleaching-powder","title":"Deb Dust Free Blu Bleaching Powder","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"La Deb est une poudre décolorante bleue compacte pour éclaircir jusqu’à 7 niveaux, neutralisant les tons jaunes indésirables. \\n- Enrichie d’un mélange de sucres et d’acides aminés capable de restructurer et de respecter la structure des cheveux.\"}' data-sheets-userformat='{\"2\":13227,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"6\":{\"1\":\u0026lt;span class=\"highlight-text-transform-collapsible_tab_izEp6N relative heading-highlight-underline\" x-intersect.once=\"setTimeout(() =\u0026gt; isIntersecting = true, delay)\" :class=\"isIntersecting \u0026amp;\u0026amp; `heading-highlight-anm-underline`\"\u0026gt;{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}\u0026lt;svg class=\"svg-highlight-collapsible_tab_izEp6N text-svg-underline absolute left-[6%] top-auto bottom-0 w-4\/5 h-[15%] rtl:rotate-180\"\n      xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 12\" fill=\"none\" preserveAspectRatio=\"none\"\n    \u0026gt;\n      \u0026lt;path d=\"M447.927 2.35583C338.059 -1.20265 110.867 1.8394 6.15217 2.51143C3.52318 2.5283 1.37007 4.83214 1.46495 7.41709C1.54483 9.59366 3.27775 11.2031 5.494 11.159L447.927 2.35583Z\" fill=\"currentColor\" stroke=\"currentColor\"\/\u0026gt;\n    \u0026lt;\/svg\u0026gt;\u0026lt;\/span\u0026gt;},\"8\":{\"1\":\u0026lt;span class=\"highlight-text-transform-collapsible_tab_izEp6N relative heading-highlight-underline\" x-intersect.once=\"setTimeout(() =\u0026gt; isIntersecting = true, delay)\" :class=\"isIntersecting \u0026amp;\u0026amp; `heading-highlight-anm-underline`\"\u0026gt;{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}\u0026lt;svg class=\"svg-highlight-collapsible_tab_izEp6N text-svg-underline absolute left-[6%] top-auto bottom-0 w-4\/5 h-[15%] rtl:rotate-180\"\n      xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 12\" fill=\"none\" preserveAspectRatio=\"none\"\n    \u0026gt;\n      \u0026lt;path d=\"M447.927 2.35583C338.059 -1.20265 110.867 1.8394 6.15217 2.51143C3.52318 2.5283 1.37007 4.83214 1.46495 7.41709C1.54483 9.59366 3.27775 11.2031 5.494 11.159L447.927 2.35583Z\" fill=\"currentColor\" stroke=\"currentColor\"\/\u0026gt;\n    \u0026lt;\/svg\u0026gt;\u0026lt;\/span\u0026gt;},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Poppins\",\"16\":8}'\u003eLa Deb is a compact blue bleaching powder that lightens up to 7 levels, neutralizing unwanted yellow tones.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"La Deb est une poudre décolorante bleue compacte pour éclaircir jusqu’à 7 niveaux, neutralisant les tons jaunes indésirables. \\n- Enrichie d’un mélange de sucres et d’acides aminés capable de restructurer et de respecter la structure des cheveux.\"}' data-sheets-userformat='{\"2\":13227,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"6\":{\"1\":\u0026lt;span class=\"highlight-text-transform-collapsible_tab_izEp6N relative heading-highlight-underline\" x-intersect.once=\"setTimeout(() =\u0026gt; isIntersecting = true, delay)\" :class=\"isIntersecting \u0026amp;\u0026amp; `heading-highlight-anm-underline`\"\u0026gt;{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}\u0026lt;svg class=\"svg-highlight-collapsible_tab_izEp6N text-svg-underline absolute left-[6%] top-auto bottom-0 w-4\/5 h-[15%] rtl:rotate-180\"\n      xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 12\" fill=\"none\" preserveAspectRatio=\"none\"\n    \u0026gt;\n      \u0026lt;path d=\"M447.927 2.35583C338.059 -1.20265 110.867 1.8394 6.15217 2.51143C3.52318 2.5283 1.37007 4.83214 1.46495 7.41709C1.54483 9.59366 3.27775 11.2031 5.494 11.159L447.927 2.35583Z\" fill=\"currentColor\" stroke=\"currentColor\"\/\u0026gt;\n    \u0026lt;\/svg\u0026gt;\u0026lt;\/span\u0026gt;},\"8\":{\"1\":\u0026lt;span class=\"highlight-text-transform-collapsible_tab_izEp6N relative heading-highlight-underline\" x-intersect.once=\"setTimeout(() =\u0026gt; isIntersecting = true, delay)\" :class=\"isIntersecting \u0026amp;\u0026amp; `heading-highlight-anm-underline`\"\u0026gt;{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}\u0026lt;svg class=\"svg-highlight-collapsible_tab_izEp6N text-svg-underline absolute left-[6%] top-auto bottom-0 w-4\/5 h-[15%] rtl:rotate-180\"\n      xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 12\" fill=\"none\" preserveAspectRatio=\"none\"\n    \u0026gt;\n      \u0026lt;path d=\"M447.927 2.35583C338.059 -1.20265 110.867 1.8394 6.15217 2.51143C3.52318 2.5283 1.37007 4.83214 1.46495 7.41709C1.54483 9.59366 3.27775 11.2031 5.494 11.159L447.927 2.35583Z\" fill=\"currentColor\" stroke=\"currentColor\"\/\u0026gt;\n    \u0026lt;\/svg\u0026gt;\u0026lt;\/span\u0026gt;},\"10\":0,\"11\":4,\"12\":0,\"15\":\"Poppins\",\"16\":8}'\u003eEnriched with a blend of sugars and amino acids capable of restructuring and respecting the hair's structure.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"2x500g","offer_id":48569730629789,"sku":"ALTE-DEB-BLUE-BLEA-POW2x500G","price":91.99,"currency_code":"CAD","in_stock":true},{"title":"6x500g","offer_id":48569730662557,"sku":"ALTE-DEB-BLUE-BLEA-POW6x500G","price":219.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/AEI4776.jpg?v=1783098647"},{"product_id":"scalp-ego-densifying-shampoo","title":"Scalp Ego Densifying Shampoo","description":"\u003cp\u003eThickening shampoo that gently cleanses the scalp by removing impurities.\u003cbr\u003eIts formula, suitable for daily use, strengthens hair and\u003cbr\u003erestores its natural shine.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003cbr\u003eApply to the scalp and wet hair. Leave on for a few\u003cbr\u003eminutes, then rinse. Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":48603215921309,"sku":"ALTE-DENS-SH300ML","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":48603215954077,"sku":"ALTE-DENS-SH950ML","price":78.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/CGGVEK_SCALPEGO_densifying_shampoo_300ml-4096x4096_DBCJPW.png?v=1783371263"},{"product_id":"cure-ego-curly-shampoo","title":"Cure Ego Curly Shampoo","description":"\u003cp class=\"cvGsUA direction-ltr align-end para-style-body\"\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eShampoo for curly or wavy hair.\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eIts formula fights frizz by making\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003esoft and shiny hair. Waves are detangled, defined, and elastic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-end para-style-body\"\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eApply to the scalp and wet hair,\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003egently massage.\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eLeave on for a few minutes then rinse. Reapply if necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":48603217756317,"sku":"ALTE-CURL-SH300ML","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":48603217789085,"sku":"ALTE-CURL-SH950ML","price":57.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/TMGX6M_CUREEGO_curly_shampoo_300ml-4096x4096_NZNS5V.png?v=1783371662"},{"product_id":"cure-ego-nourish-leave-in-conditioner","title":"Cure Ego Nourish Leave In Conditioner","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eNourishing leave-in treatment.\u003c\/p\u003e\n\u003cp\u003eMulti-benefit leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for dry and brittle hair.\u003c\/li\u003e\n\u003cli\u003eEnriched with chestnuts from organic farming.\u003c\/li\u003e\n\u003cli\u003eDetangles, nourishes, and makes styling easier.\u003c\/li\u003e\n\u003cli\u003eAdds shine and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDirections for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through lengths and ends.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eProceed with styling.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48603223589021,"sku":"ALTE-NOUR-LEAV-COND150ML","price":60.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/9_5ce5f045-9f86-478a-b143-a8a072992a43.png?v=1783372512"},{"product_id":"cure-ego-nourish-shampoo","title":"Cure Ego Nourish Shampoo","description":"\u003cp\u003eNourishing and rich shampoo.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for damaged and brittle hair.\u003c\/li\u003e\n\u003cli\u003eThe texture creates a rich foam.\u003c\/li\u003e\n\u003cli\u003eProvides softness and nourishment to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDirections for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair and scalp.\u003c\/li\u003e\n\u003cli\u003eMassage and leave on for a few minutes before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":48603228438685,"sku":"ALTE-NOUR-SH300ML","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":48603228471453,"sku":"ALTE-NOUR-SH950ML","price":72.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/3n1vbg__E2_80_8Balter-ego-italy-juuksehooldus-tooted-4600070.png?v=1783373993"},{"product_id":"cure-ego-nourish-conditioner","title":"Cure Ego Nourish Conditioner","description":"\u003cp\u003eRich, nourishing, and repairing conditioner.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepairing conditioner for dry and brittle hair.\u003c\/li\u003e\n\u003cli\u003eIts formula adds body and softness.\u003c\/li\u003e\n\u003cli\u003eHair becomes silky and easy to style.\u003c\/li\u003e\n\u003cli\u003eIdeal for fine to medium hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDirections for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to lengths and ends.\u003c\/li\u003e\n\u003cli\u003eGently massage and leave on for 3 to 5 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify and rinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"200ml","offer_id":48606934597789,"sku":"ALTE-NOUR-COND200ML","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":48606934630557,"sku":"ALTE-NOUR-COND950ML","price":75.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/6_c0d0b8c3-f57e-46f3-9063-7aeaf7ccee2a.png?v=1783439229"},{"product_id":"cure-ego-nourish-mask","title":"Cure Ego Nourish Mask","description":"\u003cp\u003eRich and intensive nourishing mask.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive revitalizing mask for damaged and lifeless hair.\u003c\/li\u003e\n\u003cli\u003eProvides softness.\u003c\/li\u003e\n\u003cli\u003eHair becomes shiny and revitalized.\u003c\/li\u003e\n\u003cli\u003eIdeal for medium to well-textured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDirections for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 to 10 minutes before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":48612394795165,"sku":"ALTE-NOUR-MASK300ML","price":51.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":48612394827933,"sku":"ALTE-NOUR-MASK950ML","price":85.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/8_8f4c99b1-2cb3-49c4-8b9a-79399ffcb097.png?v=1783457583"},{"product_id":"scalp-ego-densifying-leave-in-treatment","title":"Scalp Ego Densifying Leave In Treatment","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eLeave-in thickening treatment, recommended for frequent use. Enriched with micro-algae Chlorella vulgaris and white lupin, which give hair a boost of structure without weighing it down.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003cbr\u003eAfter shampooing, spray evenly onto the scalp while gently massaging. Do not rinse.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48618833641629,"sku":"ALTE-DENS-LEAV-IN-TR150ML","price":57.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/77192.webp?v=1783540927"},{"product_id":"scalp-ego-calming-pre-shampoo","title":"Scalp Ego Calming Pre Shampoo","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eSoothing pre-shampoo, provides a calming effect in case of skin tension and redness, offering relief to the most sensitive scalps.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003cbr\u003eApply before shampooing over the entire scalp, gently massaging. Leave on for 5 minutes, rinse, and follow with Soothing Calming Shampoo.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48619540381853,"sku":"ALTE-CALM-PRE-SH150ML","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/CADQ2M_SCALPEGO_calming_pre-shampoo_150ml-4096x4096_PV35GT.png?v=1783543596"},{"product_id":"cure-ego-filler-foam","title":"Cure Ego Filler Foam","description":"\u003cp\u003e175ml\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eVolumizing leave-in mousse with a soft, creamy texture. It adds elasticity\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eto the hair, providing softness and shine. Helps the hairstyle last longer\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003ewith an anti-frizz effect.\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eIt is ideal for medium to fine hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003ePour the necessary amount\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eOn washed and towel-dried hair. Apply the mousse to the lengths, gently massaging. Style as desired.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48624493559965,"sku":"ALTE-FILL-FOAM175ML","price":42.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/2DVIPP_CUREEGO_filler_Foam-mousse_175ml-4096x4096_3AEM8I.png?v=1783611262"},{"product_id":"hasty-too-mini-force-strong-hold-hair-spray","title":"Hasty Too Mini Force Strong Hold Hair Spray","description":"\u003cp\u003e100ml\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHasty Too Mini Force is a strong hairspray that perfectly holds your hairstyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIt brushes out easily, for perfect hair at any time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThe result is hair that is set, voluminous, and full of body all day long.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48624576921757,"sku":"ALTE-HOLD-HAIR-SP100ML","price":19.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/ht-mini-force-100ml_1.jpg?v=1783614629"},{"product_id":"cure-ego-hydraday-liquid-conditioner","title":"Cure Ego Hydraday Liquid Conditioner","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eMoisturizing treatment with a liquid and lightweight texture, ideal for all hair types from medium to fine. Its liquid formula provides extreme shine and softness by moisturizing the hair without any waiting time.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003cbr\u003eOn wet hair, distribute evenly through the lengths and ends, massage to help the product penetrate, then rinse.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":48624586260637,"sku":"ALTE-HYDR-DAY-COND150ML","price":60.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/IVGMZZ_CUREEGO_hydraday_liquid_conditioner_150ml-4096x4096_ABVPVV.png?v=1783615230"},{"product_id":"urban-proof-surface-hygiene-spray","title":"Urban Proof Surface Hygiene Spray","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKeep surfaces sanitized with this hygienic spray. Enriched with Tea Tree oil to purify, it is perfect for combs and brushes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"100ml","offer_id":48624602644637,"sku":"ALTE-SURG-HYG-SP100ML","price":4.99,"currency_code":"CAD","in_stock":true},{"title":"300ml","offer_id":48624602677405,"sku":"ALTE-SURG-HYG-SP300ML","price":8.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/up-surface-hygiene-spray-100ml.jpg?v=1783615802"},{"product_id":"she-wonder-restorative-shampoo","title":"She Wonder Restorative Shampoo","description":"\u003cp\u003e\u003cspan\u003eRegenerating and moisturizing shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCarefully removes impurities and scalp residues, enhancing the effect of subsequent treatment and leaving a pleasant feeling of hydration, vitality, and well-being on the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"250ml","offer_id":48624612802717,"sku":"ALTE-WOND-REST-SH250ML","price":33.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":48624612835485,"sku":"ALTE-WOND-REST-SH950ML","price":75.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/sw-restorative-shampoo-250ml.jpg?v=1783616717"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/collections\/Group_377123624.jpg?v=1739363534","url":"https:\/\/beautebox.ca\/collections\/haircare.oembed?page=2","provider":"Beautebox Le Nouveau Monde Inc","version":"1.0","type":"link"}