{"product_id":"blond-ego-pure-diamond-lift","title":"Blond Ego Pure Diamond Lift","description":"\u003cp\u003e60ml\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA high-lift, ammonia-light cream lightener that lifts hair evenly up to \u003c\/span\u003e\u003cstrong\u003e5 tones\u003c\/strong\u003e\u003cspan\u003e while keeping fragile strands safe and shine intact.\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 5 tones of clean, even lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow action — no warm reflects\u003c\/li\u003e\n\u003cli\u003eSafe on delicate, damaged, or previously coloured hair\u003c\/li\u003e\n\u003cli\u003eDiamond-Shine Technology for natural-looking brilliance\u003c\/li\u003e\n\u003cli\u003eFive shade variations to match the desired blonde direction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Iris","offer_id":48525439172765,"sku":"ALTE-PURE-DIAM-LIFT-IRIS60ML","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"Pearl Ash","offer_id":48525439205533,"sku":"ALTE-PURE-DIAM-LIFT-PEAR-ASH60ML","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"Light Brown","offer_id":48525439238301,"sku":"ALTE-PURE-DIAM-LIFT-LIGH-BROW60ML","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"Natural","offer_id":48525439271069,"sku":"ALTE-PURE-DIAM-LIFT-NATU60ML","price":25.99,"currency_code":"CAD","in_stock":true},{"title":"Ash","offer_id":48525439303837,"sku":"ALTE-PURE-DIAM-LIFT-ASH60ML","price":25.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/alter-ego_blond-ego_pure-diamond-lift.jpg?v=1782502759","url":"https:\/\/beautebox.ca\/fr\/products\/blond-ego-pure-diamond-lift","provider":"Beautebox Le Nouveau Monde Inc","version":"1.0","type":"link"}