{"product_id":"elumen-bg-6-brown-gold-level-6","title":"Elumen BG@6 Brown Gold Level 6","description":"\u003cp\u003e200ML\u003c\/p\u003e\n\u003cp\u003eGoldwell Elumen is a high-performance hair color that is completely free of oxidants, peroxide, and ammonia. It’s a gentle option—similar to a demi-permanent color—making it suitable for individuals with sensitivities to traditional hair dyes and even for use during pregnancy.\u003c\/p\u003e\n\u003cp\u003eThis innovative formula not only delivers vibrant, long-lasting color but also helps improve the hair’s structure, leaving it with a healthy, high-shine finish. It’s ideal for lowlights, multi-dimensional coloring, toning, and color balancing.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003eFree from peroxide and ammonia\u003cbr\u003eAvailable in a compact range of 22 shades plus Clear\u003cbr\u003eOffers up to 105 color variations without mixing\u003cbr\u003eUnlimited versatility when shades are mixed\u003cbr\u003eProduces vibrant, shiny, and durable color results\u003cbr\u003eDermatologically tested for broad skin compatibility\u003cbr\u003eDoes not contain phenylenediamines (PPD-free)\u003cbr\u003eHow to Use\u003cbr\u003ePreparation\u003cbr\u003eAfter lightening, apply Elumen Prepare\u003cbr\u003eSpray evenly onto towel-dried or dry hair until moist\u003cbr\u003eBlow-dry completely\u003cbr\u003eApplication\u003cbr\u003eMix desired shades (or use a single shade) in a bowl or applicator bottle\u003cbr\u003eApply thoroughly, ensuring full saturation\u003cbr\u003eProcessing\u003cbr\u003eLeave on for:\u003cbr\u003e30 minutes without heat, or\u003cbr\u003e20 minutes with heat\u003cbr\u003eRinsing\u003cbr\u003eRinse thoroughly (do not emulsify)\u003cbr\u003eShampoo and towel dry\u003cbr\u003eLocking the Color\u003cbr\u003eApply Elumen Lock (approx. 40 ml) to towel-dried hair\u003cbr\u003eDistribute evenly and leave for up to 5 minutes\u003cbr\u003eRinse thoroughly\u003cbr\u003eAftercare\u003cbr\u003eFollow with Elumen care products for best longevity and shine\u003c\/p\u003e","brand":"GOLDWELL","offers":[{"title":"Default Title","offer_id":47744681312413,"sku":"GOLD-ELUM-BG@6","price":39.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/9614\/4029\/files\/goldwell-elumen-bg-6-brown-gold-level-6-600.jpg?v=1774110600","url":"https:\/\/beautebox.ca\/fr\/products\/elumen-bg-6-brown-gold-level-6","provider":"Beautebox Le Nouveau Monde Inc","version":"1.0","type":"link"}