Platinum Blonde Shampoo

A combination of extremely mild surfactants gently cleanses and cares for color-treated and natural hair with platinum pigments. Helps brighten whites and grays and neutralize warmth in ultra pale blondes.A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine. Cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones.