A line with the perfect mix of fantasy and technology. PBF Color Luminity is the demi-permanent coloring line without ammonia that meets the most frequent color requirements and interprets the trendiest fashions with a flawless technique. It gives hair a super radiant color and rejuvenates it thanks to its technological formulation based on the fusion of two innovative active ingredients: Luminescina and Re-Texture Complex. Moreover, it naturally covers grey hair without lightening the base. Its soft, fluid, creamy texture is easy to apply and reduces service times; the base contains the PEG-TH oleic complex with its absorbing effect that guarantees a uniform result even on hair with different cuticular structures and levels of color; its pigments, thanks to their balanced molecular weight, are ideal for applications directly onto bleached bases: say goodbye to re-pigmentation. LUMINESCINA is a patented, next-generation natural ingredient that absorbs and converts the UV radiations into a new light source that is generated directly on the hair, increasing their radiance. Luminescina is obtained from the petals of the flower of mullein, a plant found throughout the Mediterranean area and is also found in Italy, in the province of Syracuse. The root of the Greek name of the mullein, phlomos, just means "shine". Furthermore, in vitro tests demonstrate that Luminescina acts as a powerful antagonist to photo-oxidative stress, fighting free radicals. RE-TEXTURE COMPLEX is a molecule derived from silk and covers the entire surface of colored hair with a silky and resistant film giving the hair a soft and smooth texture. Moreover, it secures the pigments of color inside, maintaining the intensity of color over time.